Analysts say the planned acquisition of Orangina by Cadbury Schweppes would have little immediate impact on the UK soft drinks market. AG Barr, which holds the UK licence for the brand until December 2002, insists it will be "business as usual". And Richard Hall, chairman of drinks consultancy Zenith International said, "The UK battle is really between Fanta and Tango. Orangina is sufficiently different to have a place, but it would have to make enormous changes in support and distribution to become a rival." He said that Orangina fitted the Barr portfolio well and Cadbury had no reason not to keep the franchise there. Discussions between Cadbury and Orangina's owner Pernod Ricard, are still in their early stages ­ although the British company is believed to have tabled a £450m bid. {{NEWS }}