Lucozade’s latest TV push kicks off this weekend during two Premier League matches. The new ad features unsigned band The James Cleaver Quintet, who are seen travelling on various contraptions while playing their cover of Feeder’s Buck Rogers. The ad is the third in GlaxoSmithKline’s Yes campaign, designed to “put a bit of fun back into the brand” and make it as hip as ­drinks such as Monster and Rockstar.