feel good drinks

The expanding adult soft drinks category has yet to take full advantage of shoppers’ demand for healthier options, according to Feel Good.

“There is a growing appetite among consumers for soft drinks that are made of natural ingredients and taste great at the same time,” said Becky Unwin, senior brand manager at Feel Good, noting the “huge sales opportunity”.

But “very few” brands were catering to demand, leaving “a big gap” in the adult soft drinks market, added Unwin.

Feel Good’s natural range of still and sparkling fruit drinks has no added sugar, and is listed by Asda in two 750ml variants: Cranberry & Lime and Orange & Passion Fruit (rsp: £2).