A new drinks range is set to roll out interactive packaging featuring characters such as SpongeBob SquarePants.

Appy Food and Drinks has teamed up with TV channel Nickelodeon to launch juice drinks in orange & pineapple, summer fruits and tropical vitamin boost flavours featuring Nickelodeon characters such as the Teenage Mutant Ninja Turtles and Dora the Explorer.

The range comes in Tetra Pak packaging that allowed children to scan digital ‘props’ from packs using an iOS or Android app and use them to animate and personalise Nickelodeon characters.

Launching at IFE in London next month, the drinks are expected to hit shelves this summer.