Pepsi’s 250ml can multipacks range clocked up £14m in retail sales in its first year on shelf.

At the end of last August, PepsiCo introduced the new 250ml cans exclusively in multipacks of Pepsi after research showed smaller cans were more suited to a range of different occasions, and that many shoppers liked having a smaller portion size.

Although 330ml cans still accounted for 85% of PepsiCo’s multipacks business, 60% of sales generated by the 250ml packs had been incremental to the multipack cola category, said brand controller Noel Clarke.

The format was extended to 7Up and Tango in March and has generated £2m in retail sales for the brands.