Nichols has reported a 13% rise in year-on-year sales of its flagship brand, Vimto.

The increase takes Vimto past the £60m barrier for the first time and comes after Nichols last week reported its interim sales figures for the six months to 30 June.

Group sales were up 10% for the period, with exports up 14%.

“The Vimto brand continues to out-perform the soft drinks category,” marketing chief Neil Gibson said today.

“To have exceeded the £60m mark is testament to the innovative and creative ways we are continually reaching our target market.”

He added: “Levi Roots has smashed the £4m mark in just over a year since launch, we’re boosting availability of Weight Watchers by introducing it to Ireland and we’re getting more people to taste Sunkist to build on its growing fan base.”