Vimto is targeting teenagers by teaming up with online music platform Vevo for its summer advertising push.

The soft drink brand will be looking to woo Vevo’s users by running ads ahead of major new music video releases. The push will include a presence on music websites Spotify and we7.

“This campaign builds on major investment in digital marketing for Vimto over the past year,” said Vimto brand manager Clare Pritchard.