KG Fruits, the marketing subsidiary of KG Growers, the UK's largest soft fruit cooperative with 73 members, has been granted exclusive rights to import fruit grown by Drisoll Strawberry Associates. KG members have been growing Driscoll varieties in the UK for the past three years. Paying tribute to the previous UK representative Griffin and Brand which has handled its business for more than 30 years, Dorn Wenninger, Driscoll's vice president for European development, said the switch was because it believed its UK import programme had to be aligned with a UK grower base creating a year-round retail offer. KG md Nick Marston estimates the deal will lead to 150,000 11lb trays of Californian and Florida strawberries and 100,000 8lb trays of raspberries arriving next season, as well as other berry fruit. {{M/E FRESH PRODUCE }}