Roche Consumer Health is back on screens next month with a £2m campaign for indigestion solution brand Rennie.
The star of the show will be Rennie Soft Chews, taking the mantle from the tablet format which was the company's main focus last year.
The four-week campaign breaks next month and will again feature indigestion sufferer Jeffrey and his friends.
The ad aims to use humour to position indigestion not as an embarrassing complaint but as a badge of a full life'.
There is a new strapline ­ Got a Life? Got indigestion? Get new Rennie Soft Chews'. The latest push follows a flurry of activity behind the new format which was used to sponsor a promotion on Virgin Radio's drivetime show this summer.
Other activity planned for later this year includes a re-vamp for the www.gotta-life.com website which will offer consumers the chance to win a holiday.
Kate Fox Evans, Rennie brand leader, said: "We are targeting younger consumers, who often suffer from indigestion but do not treat it.
"Rennie Soft Chews is designed to extend the appeal of the brand of choice for first-time medicators. As well as providing existing consumers with a tasty Freshmint alternative, the chewy variant is the ideal soft route into treatment for non-medicators."

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