Soil Association urges one organic swap by shoppers

Organic September is backed by the multiples

The Soil Association is encouraging consumers to swap a conventional product for an organic one during this year’s Organic September campaign.

Entitled Small Changes, Big Difference, the campaign is asking shoppers to make a simple change in favour of the organic industry, such as switching from conventional to organic milk or choosing an organic moisturiser.

It claims that in doing so shoppers can make a big difference to animal welfare and the environment.

The mults will be promoting organic products in-store this month, and shoppers are being asked to tweet pledged with the tag #SmallChanges BigDifference.