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Unilever Bestfoods is continuing its push to turn Hellman’s into a £128m “master brand” within five years by launching the UK’s lightest mayonnaise.Hellmann’s Extra Light will debut during the next few weeks, and will be supported by a £1.9m...
Unilever Bestfoods is throwing its famous Hellmann’s brand into the table sauces market in a bid to attract younger users. It means the brand, which has a faithful following among ABC1 adults for its iconic mayonnaise and salad dressings,...
Comic actor John Thompson is frontman for Unilever Bestfoods' £8m campaign for Hellmann's mayonnaise and salad dressings. Breaking on May 1, the theme is: People who like food, love Hellmann's'
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