Household paper producer Georgia-Pacific has linked with the Wildlife Trust for an on-pack promotion on Nouvelle recycled paper toilet tissue. For a limited period, packs in Safeway will carry a token. Consumers need to collect four to claim a free beanie badger, and the company will donate 10p to the Trust for each one claimed. Category manager Phil Carratt said the promotion highlighted Nouvelle's environmentally friendly softness positioning. {{P&P }}