Sophia Nadur

Sophia Nadur

Hertfordshire

BSc. MBA. LLB. 20+ years global marketing/innovation experience with Coca-Cola, Mars, Unilever and Kraft/Mondelez. Healthy beverage startup co-founder/CEO (www.drinktg.com). Qualified lawyer. Passionate advocate for better-for-you food & drink. A sometimes provocative (always ethical) food & drink industry blogger and conference speaker. Volunteer magistrate. Available for short assignments to support innovation teams transform their food & drink portfolios.

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Comments (85)

  • Comment on: Let's hear it for the olderpreneurs

    Sophia Nadur's comment | 17 Nov 2017

    Fab article, Max. I'm a fellow olderpreneur as part of a deliberate switch to a "portfolio" career. I have found that, as you get older, your interests broaden as well you gain a sharper focus on your life's meaning / legacy. I have never looked back since 2007.

    Jonathan, I agree there is not a lot of info about olderpreneurs despite the huge numbers of people joining its ranks - see this FT article from earlier in 2017 https://www.ft.com/content/183a52a6-d9b6-11e6-944b-e7eb37a6aa8e

    I think Mexican billionaire Carlos Slim put it best "....unless you are in a society where most work is physical, your 60s [he's now 77] could be your most successful, because of the knowledge you have. When you have a society of knowledge and experience and information, at this age is where you are at your best.”

  • Comment on: Lucozade sales bomb after backlash over lower sugar

    Sophia Nadur's comment | 03 Nov 2017 Subscription

    Maybe now the industry - retailers and manufacturers alike - will finally listen!

    Consumers are not just asking for a reformulation of something old. They may be happy with sometimes a smaller pack of the same drink. They ARE also looking for new stuff too BUT don't want that new thing to be a lot more expensive nor do they want healthier drinks to taste like medicine.

    But retailers continue to want to believe / led to believe that the reformulated old stuff from the "big guys" AND pricey "fluff" are all that their shoppers will buy!


    I explained the issue here a couple of years ago - https://www.linkedin.com/pulse/let-them-drink-birch-3-reasons-why-we-shouldnt-sophia-nadur/

    The "big guys" in retail and food service (with nothing else to offer) continue to occupy the shelves by paying more and enforcing outdated B2B contracts.

    Drinks from the smaller guys that are built from scratch (here in Britain too), are tasty, low in sugar (& Sugarwise certified), naturally functional without loading the ingredient line with stuff folks can't pronounce (& Vegan certified), vegan certified and reasonably priced are not getting onto shelves because their pockets are not as deep.

    So the £14billion soft drink sector will continue to decline.....until and unless the industry takes braver steps to meet consumers more than halfway. Retailers need to open up Ocado-style "discovery shop" space on their shelves and give consumers more choice especially for drinks that meet blurring need states.

    I used to work for Coke (and some of the other "big guys"). I left to launch a startup drink that's described above because I could see 5 years ago the Lucozade headlines. There are others like Tg green tea that are knocking on the doors.

    Delighting consumers has never been rocket science folks. I bear no ill to LRS (actually I like the company and consider it is better than most re readiness to meet the new consumer realities). Many of the short-term / mid-term solutions are "out there" folks.

    Ah but the "status quo".....

  • Comment on: Try to listen, Dr Fox. It’s a no from the public (and your fellow ministers) to chlorinated chicken

    Sophia Nadur's comment | 02 Nov 2017 Subscription

    If we let in chlorinated chickens, where do we redraw the line? I can see the likes of Coke rubbing their hands in glee at the thought of being able to start selling HFCS containing sugary pop. What about Texan cattle ranches dreaming of sending over rBGH / rBST growth hormone infused beef for our Sunday roasts? And how many British teens will get the chance to see if BVO containing Mountain Dew can really turn to plastic? It's bad enough our soft drink industry is still happy to sell us sugary pop using serving sizes they agreed with the US FDA back in the 1990s. No thanks, Mr Fox.

  • Comment on: Chlorinated chicken back in spotlight as Fox reignites debate

    Sophia Nadur's comment | 02 Nov 2017 Subscription

    If we let in chlorinated chickens, where do we redraw the line? I can see the likes of Coke rubbing their hands in glee at the thought of being able to start selling HFCS containing sugary pop. What about Texan cattle ranches dreaming of sending over rBGH / rBST growth hormone infused beef for our Sunday roasts? And how many British teens will get the chance to see if BVO containing Mountain Dew can really turn to plastic? It's bad enough our soft drink industry is still happy to sell us sugary pop using serving sizes they agreed with the US FDA back in the 1990s. No thanks, Mr Fox.

  • Comment on: Urgent action is needed to protect coconut water's success

    Sophia Nadur's comment | 20 Oct 2017

    Julia, coconut water's so-called healthy credentials have rightfully taken a hit following revelations of undeclared added sugars on nutritional labels and ingredient lists.

    It's unacceptable though that it took years before Gert van Manen's assertion was taken seriously especially since he is in the know as a longtime flavour/ingredient supplier.

    The question is why should we protect coconut water's success when much of it was built on a half-truth?

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