Heinz has launched two new soup ranges under the Weight Watchers banner.

A four-pack of Instant Soups (rsp: 89p), together with three varieties of Snack Soups (42p each), are hitting shelves now. Each Instant Soup sachet contains one Weight Watchers point, while the Snack Soups’ have up to two and a half.

Marketing support is set to include press activity in the Weight Watchers magazine, coupons in member booklets and sampling.

Further details in this week’s issue of The Grocer.

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