fruitapeel

Fruit juice and smoothie producer Fruitapeel has ploughed £2.3m into a new high pressure processing facility it claims has made it the only UK manufacturer able to directly extract, bottle and treat juice all from one site.

The company, which supplies branded and own-label products, will use a Hiperbaric 420 HPP machine to produce fresh drinks at its South Wales facility from April.

Currently favoured by brands including Coldpress and Savse, the technique removes the need for heat treatment - thereby protecting nutrients - deactivates harmful bacteria and extends the shelf life for up to two months.

However, the method is only available through standalone ‘toll-packers’ in the UK, which means that products are manufactured in one place and are processed in another.

Now Fruitapeel is planning to offer all these ­services “under one roof”, stripping transport costs out of the supply chain. It will also offer a similar ‘toll-pack’ service in addition to handling its own products. “We’ve got a one-stop shop,” said sales & marketing director David Taylor.