McDonald’s pledge this week to serve 100% British chicken at the Olympics will not extend to its wider supply chain, the company has said.

Providing a “balance of affordability and quality” informed McDonald’s chicken sourcing policy, said Brian Mullens, senior VP, finance and supply chain. Customers demanded breast meat, and to keep chicken affordable, McDonald’s also had to source from abroad, he added.

For more on McDonald’s see thegrocer.co.uk McDonald’s will serve only British chicken at the Games