Wine producers from the South of France are joining forces to raise their profile in the UK.
A new joint export campaign called South of France Wines has been set up as a combined effort from the generic bodies
that promote Languedoc Appellations (CIVL) and those from Vin de Pays D’Oc (Oc).
It will be the first time the two groups have overlapped their activities in an attempt to help simplify information.
Christine Behey-Molines, export manager at the CIVL, , said: “This is a great opportunity for South of France Wines to build presence in the UK and specifically with the UK consumer. The market is getting tougher and we need to ensure that we are delivering a clear message.”
For the off-trade, the South of France theme will be featured in store promotions and consumer sampling activity.