Alphro is to become the second manufacturer to put a fresh soya milk in chiller cabinets. Brought out under Alphro's popular Provamel health brand, Soya Fresh will go head to head with So Good International's pioneering own version, which hit shelves eight months ago. Product manager Greig Saunders said the company had delayed bringing out its own version until it was happy with the taste and consistency. The 500ml screw top carton aims to communicate that soya milk is dairy free, low fat and made with GMO free soya beans. Rsp: 69p. {{MARKETING - P&P }}

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