Spam is targeting families in a Spamily Fun Days Out' instant win on-pack promotion. From May 20 consumers can win family holidays on the Disney Cruise Ship, to Disneyworld and Majorca or days out to family attractions. They win by checking the inside of the lid where the letters S, P, A and M indicate different prizes. This is backed by advertising in women's and kids' titles. {{MARKETING - P&P }}