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Shoppers are rejecting melons for fruit that is cheaper and more convenient. Melon consumption fell 5% last year to 237 million occasions [TNS], at a time when fruit consumption rose 5% overall. The melon is seen as less practical than...
KP is targeting healthy snackers with its new range of fruit and nut yoghurt mixes. Tropical Mix contains exotic fruit, such as papaya, pineapple, melon and jumbo raisins, with yoghurt-coated peanuts, cashews and almonds; while Summer Mix...
We would expect to see a generic logo to help identify our products'
Brazil to push potential of more exotic varieties
Plans are in the pipeline to promote papaya, mangoes, passionfruit and a smooth skinned variety of melon called Mossoro this...
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