A Lancashire-based Spar has become the first in the country to embrace a fresh new look as part of a trial to modernise the c-store chain.
Spar Penwortham re-opened this week sporting a brand new fascia featuring a white background with a 3D Spar logo, a new in-store colour scheme and redesign, and extended ranges.
The flagship store is based on extensive consumer research and is expected to be replicated around the country.
“Our aim was to create a personal identity and for the store to look modern and inviting to shoppers,” said Kevin Hunt, MD of Spar retailer Lawrence Hunt & Co, which owns the store. “We wanted to take a whole new approach to ranging, merchandising and developing a modern c-store, and we have absolutely achieved this and more.”
New features in the store include free WiFi and mobile phone charging units. Fruit, vegetables and bread are presented in market stall format, while the salad range has been extended to include choices such as avocado, spinach and rocket. Recipe cards, a focus on local produce, and promotions on sauces and/or wines to go with cuts of meats have also been added.
“The dynamic store design represents the next generation in convenience retail, with a fresh, clean and modern look that appeals to all shoppers,” said Spar UK managing director Debbie Robinson.
“This new store model is the best design used in the retail trade today, encompassing significant changes to the store’s layout and ranges.”