Walkers is adding a new Hint of Curry flavour to its burgeoning Doritos Dippas range of tortilla chips and two new Doritos Dips ­ Mild Indian and Extra Hot Salsa.
The launch will be supported by a new £1m Friendchips TV ad this month, part of a £7m spend earmarked for the brand.
Trade marketing manager Cath Painter said the two new Dips flavours were being introduced after consumer research showed there was a demand for spicier offerings.

on yer superbike
Adams Confectionery has signed an associate sponsorship deal with the 2003 British Superbike Championship.
The deal will see the manufacturer supporting the motorsport series with its leading brand Halls Mentho-Lyptus. It allows Adams a presence on track signage and all championship merchandise, and will give it exposure on BBC Grandstand.

fairtrade geobar
Traidcraft has rolled out a new cranberry and raisin Geobar in time for Fairtrade Fortnight starting Monday (March 3).
The bar joins a growing range which includes apricot and raisin, apple and raisin, and chocolate and raisin.
Traidcraft said Geobar made a difference to people around the world who are given a "fair deal" for their ingredients.

what a giggle
Nestlé is running an on-pack promotion across Munch Bunch yogurts and fromage frais for children until May 11.
Munch Bunch Gigglers ­ soft toy versions of its three core characters Sally Strawberry, Rozzy Raspberry and Andy Apricot ­ will be available to consumers with three proofs of purchase plus £1.99. All three giggle when shaken.

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