Radox is splashing out £5m on its biggest TV spend to mark its shower range relaunch.
The commercials, on air from June 10, show a man taking a shower after a heavy night out. His bathroom is transformed into a scene from a Broadway musical as he relives his worst antics from the previous evening, but he is able to laugh about his blunders after a shower.
The revamped range, available from May, comes in a translucent pack that can fit into a wash bag or bathroom cabinet. There are eight variants, each with its own signature herb, including the new For Men product.
All variants come in 250ml (rsp: £1.99) with Moisturise, Relax, Refresh and For Men also in 500ml (rsp: £2.59).