New Cheddar brand Spoilt Cow has been launched to appeal to shoppers with concerns about animal welfare. The product, produced by Fayrefield Foods, will carry the RSPCA's Freedom Food logo, with 5p from each pack sold going to the charity. A spring launch is expected, though retail stockists are yet to be confirmed. "Spoilt Cow is setting a benchmark for the industry, while offering a high-quality cheese ," said Fayrefield Foods marketing director Chris Swire.