Buyers have questioned whether consumers will be able to differentiate Britvic’s new Robinsons for Milk dilutable squash from milkshake lines.

They have also expressed reservations over its positioning and price point, which is about 33% higher than the brand’s Fruit Squash line.

The new line, which contains 10% fruit juice and comes in two flavours - Peachy Banana and Strawberry & Raspberry - is supported by a £3.5m marketing campaign.


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