Germs find that they can run but they can’t hide in a £1.5m TV adverting campaign from Domestos to support its bleach spray.
The ad, which continues the ‘Millions of germs will die’ campaign, shows Domestos wreaking havoc on an unexpecting germ community.
A grotesque germ is tracked down and finds it has nowhere to hide now that the bleach is available in a trigger-spray format that can penetrate even hard-to-reach corners.
The ad is part of a £10m spend by Unilever UK Home & Personal Care on its Domestos brand for 2005.