New vodka brand Sputnik has lost out on the chance of a listing at Nisa-Today’s because of its controversial marketing.
The Grocer reported last week how brand owner the Russian Vodka House had been condemned by responsible drinking campaigners for an online promotion offering the chance to win a ‘kidnap experience’.
Nisa-Today’s has denied claims made by Russian Vodka House that it had signed up to stock the spirit.
Trevor Lemm, category controller at Nisaway, said: “Although the campaign was tongue-in-cheek we are unable to go along with someone who wants to seek publicity in this way.
“Any decision to stock the brand is on hold. We may review our decision when the publicity has died down.”
A spokesman for the Russian Vodka House admitted it had “jumped the gun” in announcing the listing.