The White, wholemeal and Best of Both trio are all square in shape rather than round and are aimed at lunchboxes.
In a bid to create strong on-shelf impact, all will be packaged in the signature liveries of the rolls’ loaf counterparts, including baked bean- and tomato-themed wrappings for the white and wholemeal variants.
The packs are designed to stand upright on shelf to act as a "signpost" to the category.
For more, see The Grocer magazine - available from all good newsagents
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