Children’s food brand Peter Rabbit Organics is claiming a UK first with a two-strong range of jellies in squeezy pouches. The organic jellies in orange and apple are initially being stocked in Waitrose and health food shops.

They are made from natural fruit juices and are gelatine-free, instead thickened with fruit pectin derived from lemon peel. They are also dairy and wheat and gluten free. The new range contains no added sugar or anything artificial and is being positioned as a healthy anytime snack. Rsp is 69p.