St Ivel has added two new summer flavours to its Real fruit juice range. The new Summer Fruits and Lemonade variants are postioned as "light, refreshing and thirst quenching", said Catherine Pumphrey, category marketing manager. They join existing flavours orange, grapefruit and apple hit. Hitting shelves in Iceland last week, the drinks will now be rolled out to other multiples. The brand extension is part of a new product development programme aimed at strengthening manufacturer Dairy Crest's position in the chilled juice cabinet. Rsp: 99p. {{MARKETING - P&P }}