St Peter's Brewery is introducing a new pack variant for its beers. It has created a 355ml version in the same style as the 500ml variant. This will give it the opportunity to bring out a four pack at a reasonable price point. The impetus behind the initiative is the company's desire to import to the United States. It is talking to potential distributors who needed the specific size. The UK multiples were also keen on a four pack. The four styles which will go into it initially will be the Golden Ale, Old Style Porter, Organic Ale and a fruit beer. This will retail at £5­£7. Sales of the St Peter's range have continued to outpace the market. Last year in the UK they were growing at 30%. The company has new distribution in France, Scandinavia and Japan and the US launch is scheduled for July. {{DRINKS }}

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