>>tesco’s crisps, nuts and snacks buyer
Crisps, nuts and snacks buyer Allan Maxsted has been with Tesco for just nine months, but in that time he has been enjoying the challenges the category brings, particularly in the current health-conscious consumer climate. He says the opportunity to give customers exactly what they want and the reward of sales going up drive him forward.
Maxsted was previously in sales development and a trading controller, both at Spar, a buyer at Asda, and has worked in sales at RHM Frozen Foods. “Working on both sides of the fence has given me a balanced view of the supplier-retailer relationship and a real understanding of how important it is to get that right,” says Maxsted.