Café Switch is a genuine attempt by Douwe Egberts to breathe new life into the coffee category. Not content with its successful link up with Philips for the Senseo coffee machine, the company has this time brought coffee shop style products to the masses with its liquid coffee range. The product is available in three flavours - True Kick, White Innocence and Creamy Pleasures - and can be added to hot water for a traditional drink as well as cold water or milk for something a little different.