The Fairy laundry brand has always had an affinity with mums concerned for their babies' sensitive skin, so it seemed a logical move for Procter & Gamble to extend it to include a fabric softener. The product is dermatologically tested to leave clothes suitable for even the most sensitive of skins and is gently scented to be easy on a young child's nose. It also carries the seal of approval from Allergy UK and has the support of the Royal College of Midwives, making it a worthy winner in the category.

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