No longer is the Bonne Maman brand known solely for its jams and preserves, thanks to the extensive range of Gallic-inspired biscuits it launched earlier this year. Despite the fact that the category is dominated by a few major players, the company spotted a gap in the market for true French-style products and hasn't disappointed on taste or authenticity. The supermarkets have also recognised the potential of the brand, which gained listings in most big players early on.