Until the launch of Seriously Strong Spreadable at the start of this year, most spreadable cheeses lacked any real punch in the flavour department. However, Lactalis McLelland changed all that with a product that spreads as easily as cream cheese but has all the attributes of its Seriously Strong block Cheddar brand. Its target group is adults but the cheese has also gained favour with children because of its smooth and creamy texture. Cheddar cheese sandwiches will never be the same again.