Starbucks Discoveries rolls out across all retail channels this week and into the Starbucks estate next month. It consists of three latte-based drinks plain Seattle, chocolate-flavoured Aztlàn Mocha and caramel-flavoured Oandi.
The chilled drinks, which will line up besides existing chilled coffees such as Emmi Coffee, are packaged in 220ml paper cups and are made, distributed and marketed by Arla.
Made from fresh milk, 100% Fairtrade-certified coffee beans and sugar, they are aimed at the premium end of the market and would provide "a refreshing high-quality coffee for people on the go", said Arla commercial director Simon Stevens.
"There is a real opportunity to transform the ready-to-drink coffee market," he said. "Until now there hasn't been a big brand to drive the category forward, but with a global brand as established as Starbucks we can achieve this."
The launch would allow consumers to recreate the "Starbucks experience beyond our coffeehouses", claimed Rich DePencier, vice president of Starbucks global consumer products. "The success we have had bringing ready-to-drink coffees to consumers in North America and Asia shows the global potential."
Discoveries, which will be backed by a marketing campaign, will be manufactured by Arla in Denmark.
The companies this week also launched a canned Starbucks Doubleshot Espresso & Milk. It contains two shots of espresso mellowed with milk.