Stars backing the 'Sporting Eggsellence' campaign with their favourite egg recipes include ex-England football captain Gary Lineker, with courgette frittata, Colin Montgomerie, with boiled egg and soldiers, and Martin Corry, with sausage-and-beans omelette. Other stars include Gail Emms, Martin Johnson, Josh Lewsey, Michael Vaughan, Andrew Strauss, Andrew Murray and Sir Steve Redgrave.
The sports heroes and their recipes feature in a booklet being sold by the British Egg Information Service to raise money for children's sporting charity Sparks. BEIS has won support from all the major retailers bar one and is planning in-store promotions, recipe tastings, events and special egg packs.
Kevin Coles of BEIS said: "It's hard to get a feel for, but we've been doing the event for 12 years and the industry as a whole thinks it is well worth doing still."