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Spirits company Maxxium UK has announced a £2m expansion programme.The investment will be used to strengthen its on-trade brands, including The Famous Grouse, Absolut Vodka, Cointreau and Plymouth Gin, with improved merchandising in the major...
In May 1996 the directors of Allied Domecq had a tough decision to make. One of its smallest brands Plymouth Gin was struggling to sell more than 3,000 cases a year in the UK and it was time to act. The company faced two choices. It could axe...
Name: Nick Blacknell
Position: Vice president, marketing
Company: Plymouth Gin
The job: Blacknell's job is to devise an international marketing strategy and implement it in Plymouth Gin's key markets worldwide the US, Canada, UK, Spain...
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