Hereford based drinks company Bulmers has appointed John Steels as group supply director. Steels becomes responsible for production, distribution, purchasing and technical operations at Bulmers plants worldwide. Before joining Bulmers he was general manager of the Birds Eye frozen foods factory in East Anglia. He has also held management posts with Unilever in the UK, America and the Netherlands. He succeeds Ian Kirkhope who is retiring. {{PEOPLE MOVES }}