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Interbrew has praised the multiples for bringing stability to the beer market in the run-up to Christmas, in particular for their two cases for £20 promotions.Stuart MacFarlane, MD for take home at Interbrew UK, said it was the first time he...
Coors' £1.2bn bid for Carling was accepted on Christmas Eve 2001, concluding a turbulent spell as regulators forced Interbrew to break up the Bass Brewers business it had earlier snapped up for £2.3bn. But before the ink was dry, analysts were...
Christmas drinks sales will be buoyant despite fears about the economy, according to the latest analysis from Interbrew.
The Market Report Update says the two month period pre-Christmas last year accounted for 21% of take home beer business and...
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