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Interbrew’s ‘reassuringly expensive’ Stella Artois brand will be zooming in on its association with film for 2005 with a summer of cinematic promotional activity ready to be rolled out.Stella’s latest marketing activity will feature its ‘Live...
Diet Coke is celebrating 21 years on British shelves with a new promotion to find the nation’s favourite films.The on-pack Film Fest push goes live this month and will run across 150 million cans and bottles. Consumers will be invited to vote...
The Big Food Group has been blasted by independent retailers – for charging consumers less for beer than them.The group’s Iceland chain was this week selling 24 bottles of Stella Artois for £9.99 – up to £3.30 cheaper than in its Booker cash...
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