Links between Stella Artois and the big screen continue this summer with the Stella Screen Outdoor Tour. This is the fifth year of the initiative which features a series of free outdoor shows using a 60ft wide screen. This aims to reinforce brand awareness in the summer and maintain the momentum of the brand, which recently passed annual sales of two million barrels. The tour includes Brighton beach on August 4-5 with The Beach and Priscilla Queen of the Desert, and concludes in Victoria Park, London on August 24-27. Interbrew is keeping its focus on film based activity as research has shown watching films is a major leisure pursuit for Stella Artois drinkers. The brand is also sponsoring 80 films on Channel 4 under the Stella Screen title. {{DRINKS }}

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