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Masterfoods believes it has got everything wrapped up for pets this Christmas. The confectionery to petfood manufacturer is launching a raft of yuletide treats for prized pooches and treasured cats under its Pedigree and Whiskas...
Masterfoods is extending its pouches petfood offering, rolling out the format under its Pedigree banner.
It also plans to back the initiative with a heavyweight £7m marketing spend throughout the year. The company said the pouches scored points...
Mars has taken the lion's share of the European petfood market in a $1.3bn deal to buy a controlling stake in French pet-food maker Royal Canin.
Mars is already market leader in Europe with its Pedigree canned dog food and Whiskas canned cat food....
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