Pedigree and Whiskas have launched this year's festive treat selections for the nation's pampered pooches and puddies. The petfood manufacturers are to promote the repackaged seasonal novelties with a TV advertising campaign. The brands want to cash in on impulse purchases over Christmas by playing Santa Paws' and Santa Claws' with the revamped selection. The new look range includes two new products, a bright yellow snacks tin for dogs (rsp £3.79) and a Whiskas Cat Box with a harlequin ball (rsp £2.99). Pedigree's Christmas lines also include a Doggie Bag (rsp £1.99), with a variety of treats, and a Dog Stocking (rsp £2.99) with a squeaky toy. Whiskas has a new look Cat Stocking (rsp £2.99) with treats and a stripey mouse toy on offer. {{P&P }}

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