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First Drinks is thrusting its Russian Standard vodka into movie-watchers' eyes with a brand sponsorship deal for Sky Movies, while its stablemate Glenfiddich, is set to benefit from a new £1m print campaign. The premium vodka will sponsor...
Upmarket US vodka brand Skyy is bolstering its presence in the UK off-trade with three fruit-infused premium vodkas. The new Skyy Infusions range arrives next month in Citrus, Passion Fruit and Raspberry (rsp £14.99). It was launched in the...
Smirnoff Black vodka, Tanqueray gin and Johnnie Walker Black whisky are to be merchandised together in store this Christmas as Diageo looks to boost its premium portfolio.
The company is also planning an 80% hike in festive spend on Smirnoff Black...
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