First Drinks Brands efforts behind Stolichnaya vodka are beginning to pay off. It reported off-trade sales volumes in the 12 months to June grew by 35.2% against a market growing by only 10.8%. The company is hoping this trend will continue following the introduction earlier in the summer of three flavoured variants: Vanil, Razberi and Ohranj. The brand has also been backed by promotional activity in style bars. Brand manager Daniel Miles said: "Sales in the first half of 2000 have been strong. We are delighted with our performance in a competitive market." {{DRINKS }}