Ricahrd Easton Sainsburys store manager

Richard Easton:  Sainsbury’s store manager, New Cross Gate

Have you had a long career with Sainsbury’s? Yes. Although I’ve been at New Cross Gate for three years, I’ve worked for Sainsbury’s for 37 years, and been a store manager for 22. I’m absolutely bowled over to have won store of the week, and it makes me really proud of the team - they’re really excited to have been recognised.

Winner: Sainsbury’s New Cross Gate, London

Store manager: Richard Easton

Opened: 1996

Size: 34,000 sq ft

Market share: 33%

Nearest rivals: Aldi - 0.8 miles; Morrisons - 1.1 miles; Tesco - 1.3 miles; Asda - 1.6 miles

Store data source: Analysis by CACI. Call the market planning group on 020 7602 6000

Have there been any recent developments at the store? We had our refrigeration cabinets redone last year and improved the clothing range. There are also proposals for developing the store’s surrounding area over the next few years and Sainsbury’s has consulted with property developers about building around a thousand new homes in the area.

How would you describe your relationship with the store’s team? Everyone is very supportive of each other. I’ve always strived to have employees who want to come to work to do a good job, and I’m passionate about having a good relationship with my colleagues by valuing and respecting them. Everyone has a part to play and they know what that part is.

What’s your biggest daily challenge as a store manager? New Cross is a very mixed area culturally, and means a diverse workforce and customer range, which is a challenge, but also the most exciting thing about working here.

How did the store cope with the recent Beast from the East cold snaps? Our stock levels weren’t affected too badly, and we didn’t see the panic buying of essential grocery items that some stores experienced. One week customers were looking for snow shovels and the next we had a lot after barbecue sets.

How have shopfloor staff reacted to the consultation on an 8% pay rise for them? The proposals for this pay increase will take place in September, and we’re currently consulting with colleagues about it. Staff are very pleased about potentially receiving an increase.