Consumer insight: mobile phone use in store - video

  • Print
  • Share
  • Comment
  • Save

Today’s consumers are constantly on their smartphones - but they rarely use their phones to interact with brands when in a grocery retail environment. So how can retailers and brands do a better job of engaging shoppers digitally? Tim Mason of Eagle Eye shares the latest research on how shoppers want to use their smartphones in store - and the opportunities this presents for retail.

Click here to read Tim’s full column on the subject

Have your say

Sign up to a Free 30 day Gold Membership Trial

  • Claim your free trial >>
  • You will be able to:

    - Comment on your industry
    - Read the latest category information
    - Find out more on consumer behaviours to technological advances

    You must sign in to make a comment

    • Print
    • Share
    • Comment
    • Save



    CLICK HERE to search for the products, services and companies you need in the definitive guide to the UK food and drink industry.

    Need more than 5 subscriptions? Make your life easier with a Corporate Account. Find out more.



    Yes!I want to read more     CLAIM FREE TRIAL NOW
    Sign up to a 30 day free trial