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retail marketing news & analysis

sainsburys valentines ad

Sainsbury's goes all in on Valentine's Day Video

06 Feb 2019 | By Mark Dishman

Sainsbury’s ad, in which we meet three romancers, happily stints on the saccharine

cadbury chocolate cake

Costcutter hails 'most successful' Xmas social media campaign Subscription

25 Jan 2019 | By Andrew Don

Campaign resulted in a 25% increase in ingredient sales compared with the previous six weeks in participating stores

aldi jade jones team gb

Aldi extends Team GB sponsorship to Paris 2024 Olympics

23 Jan 2019 | By Steve Farrell

The move will take the length of the sponsorship to three Olympics over nearly a decade


Ocado offers 'prime position' in searches after trial Subscription

18 Jan 2019 | By Steve Farrell

Suppliers will be able to bid for the prime position in a move billed as helping upcoming brands

walmart click and collect ad

Walmart's cars pull up to pop culture paradise Video

16 Jan 2019 | By Mark Dishman

Heaven knows how much it cost Walmart to make this US ad, which features a fleet of iconic film and TV cars

tesco 100th anniversary ad

Tesco launches ad campaign celebrating 100th anniversary Subscription

08 Jan 2019 | By Ian Quinn

The supermarket is understood to be lining up major activities to mark its centenary

Patisserie Valerie loyalty

Patisserie Valerie pairs with Yoyo for customer loyalty app Subscription

18 Dec 2018 | By Marianne Calnan

The combined mobile payment and loyalty app will launch in February at 155 outlets

londis elfie

Londis launches Christmas campaign offering £500 prize Subscription

11 Dec 2018 | By Andrew Don

Shoppers who upload their ‘sElfie’ will get a chance to win the £500 pre-paid Visa card

iceland ice skating rink

Iceland introduces 'world's first supermarket ice rink' Video

11 Dec 2018 | By Steve Farrell

Iceland says the ’concept could be rolled out nationwide next year’

coop christmas ad

Co-op's Christmas ad is reassuringly bland Video

06 Dec 2018 | By Mark Dishman

The Co-op’s festive effort focuses on some buddies discussing the point at which they start ‘feeling Christmassy’

Elton John Lewis

John Lewis and Iceland's Christmas ads win social battle

06 Dec 2018 | By Ian Quinn

TCC Global found the two retailers made up 91.8% of supermarket brand mentions on social media in November

iceland palm oil christmas ad

Iceland's palm oil ad ranked 'most powerful' Xmas 2018 ad Video

06 Dec 2018

The film was blocked from TV by broadcast approval body Clearcast for breaking a rule in the advertising code against content from political organisations

Lidl billboard ad mocking Waitrose

Lidl launches billboard ads mocking M&S and Waitrose prices Subscription

05 Dec 2018 | By Steve Farrell

The ads highlight the lower prices in Lidl of products including Christmas pudding and mince pies

Part two of our Christmas ad review

What search data can tell us about the impact of supermarket Christmas ads

04 Dec 2018 | By Harry Walker

Cultural playfulness, fun and emotional connections are winning with shoppers, says Google’s Harry Walker

Lidl Christmas ad 2018

Evolution of the Christmas ads shows social media's value

30 Nov 2018 | By Jonathan Fitchew

Lidl’s riposte to (and Waitrose’s tacit support of) the John Lewis effort has also made for some interesting reactive mark

Poundland elf

Poundland adds age restrictions to 'naughty elf' content

29 Nov 2018 | By Steve Farrell

The discounter was chastised by the ASA over last year’s campaign

Iceland's 'Rangtan' Christmas ad

How that 'banned' Christmas ad has helped broaden Iceland's appeal Subscription

23 Nov 2018 | By Steve Farrell

Viewed millions of times online, the ad has thrust Iceland into the consciousness of many

Grocery data technology

Grocery data explained: how do Kantar Worldpanel, Nielsen and IRI work?

21 Nov 2018 | By Rob Brown

We explain how grocery’s three main category data providers collect data, the benefits and limitations of their methodologies – and why their read of certain categories can vary so much

kfc chicken

KFC cuts through seasonal sentiment with western pastiche Video

21 Nov 2018 | By Mark Dishman

Festive sentiment is out the window as a chicken and turkey battle to be consumed with Xmas dinner

Iceland's 'Rangtan' Christmas ad

Could Iceland’s ‘banned’ Christmas ad have made it to TV screens?

16 Nov 2018 | By Steve Farrell

The ‘banned’ ad exploded on social media, being shared by celebrites including environment secretary Michael Gove

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