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retail marketing news & analysis

shopper customer at checkout

Using the power of POS to convert non-loyalty customers

22 Jul 2018 | By Andy Watts

supermarkets are using all tools at their disposal to attract and retain more shoppers

gareth southgate

World Cup fever is delivering the summer the grocery industry has always dreamed of

11 Jul 2018 | By Ronan Hegarty

Nothing compares to football in terms of engaging the population and getting us together to drink beer and eat copious amounts of not so healthy snacks

nisa lorry world cup branding

Nisa backs England World Cup bid with vehicle rebranding

11 Jul 2018 | By Emily Bright

England take on Croatia in the World Cup semi-final this evening

M&S Christmas campaign 2017-WEB

M&S rapped over Christmas dinner comparison ad

13 Jun 2018 | By Marianne Calnan

Watchdog said M&S’s claim to have reduced the cost of Christmas dinner by £10 was misleading

aldi we love milk

Aldi adds 'We Love Milk' nutritional labels to Cowbelle lines Subscription

06 Jun 2018 | By Steve Farrell

The new ‘We Love Milk’ label promotes the discounter’s Cowbelle brand as a source of protein, vitamins and minerals

Child playing table football_World cup

Brands must get their World Cup marketing timing right

05 Jun 2018 | By Stuart Flint

Fans are most excited before and during games, says Oath’s Stuart Flint

Poundland Boots protest

Poundland targets Boots in price-based poster campaign Subscription

01 Jun 2018 | By Steve Farrell

All 800 of the variety discounter’s stores are from this week to feature window posters showing the “massive price differentials”

Hotel Chocolat chocolate slabs_four flavours combined

Lessons for brands from Hotel Chocolat's 'slabgate' spat with Waitrose

30 May 2018 | By John Noble

Hotel Chocolat has played a deft hand, says John Noble of British Brands Group, but its bold approach won’t work for everyone

Greggs Foodies Festival pop-up

Greggs goes undercover to showcase summer menu at foodie festival Video

30 May 2018 | By Maddie Maynard

The high street chain rubbed shoulders with Michelin-starred chefs and TV personalities under the guise of Gregory & Gregory

Hotel Chocolat and Waitrose curvy slab bars

Hotel Chocolat claims win over Waitrose 'copycat' bars Subscription

29 May 2018 | By Marianne Calnan

Waitrose has agreed to stop manufacturing its similar looking bars, according to Hotel Chocolat


Costcutter launches 'Bringing Summer Home' campaign Subscription

29 May 2018 | By Emily Bright

As well as food and drink deals, shoppers will have the chance to win a £10k luxury holiday

Young woman taking a selfie with her mobile phone

How to identify a true social media influencer

22 May 2018 | By Kevin Gessay

As fmcg marketers plan to ramp up influencer efforts, it pays to understand ROI and best practice, says Kevin Gessay of PMK-BNC

spar wine range

Spar rapped over 'everyday wines' press releases Subscription

18 May 2018 | By Emily Bright

Alcohol Concern Wales complained that Spar’s phrasing in two releases alluded to drinking the product every day

hotel chocolat angus thirlwell

Hotel Chocolat: case for and against in Waitrose bar spat

18 May 2018 | By Adam Leyland

What is Hotel Chocolat’s Angus Thirlwell getting his meringue-strawberry-and-white chocolate knickers in a twist about?

Hotel Chocolat and Waitrose curvy slab bars

Hotel Chocolat accuses Waitrose of ‘ripping off’ bar design

11 May 2018 | By Steve Farrell

Founder Angus Thirlwell said the company had written to Waitrose asking it to “do the right thing” and withdraw its new own-label range

M&S name badge web

Marks & Spencer introduces My M&S Favourite in-store campaign Subscription

03 May 2018 | By Marianne Calnan

Shopfloor staff to wear name badges showing their favourite M&S products

Lucozade Energy ad

Lucozade readies £10m 'Energy Beats Everything' ad campaign

20 Apr 2018 | By Daniel Woolfson

The campaign will offer “a humorous spin on the well-known David and Goliath tale”


Pret a Manger rebuked by ASA over 'natural' ingredients ads Subscription

18 Apr 2018 | By Emily Bright

Pret a Manger rebuked by ASA over ‘natural’ ingredients ads

Sainsbury nectar card

Sainsbury's' Nectar revamp reflects 'membership economy' Subscription

17 Apr 2018 | By Marianne Calnan

Nectar could soon be more personalised, with members earning points on self-selected items

Unicorn Poo

Poundland turns to Russia for Unicorn Poo advice

13 Apr 2018

The letter concerns the retailer’s actual ‘Unicorn Poo With Glitter’ product



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Plastic and the Packaging Conundrum

Plastic is the new public enemy number one. But how should the industry, which is so reliant on plastic as a packaging solution, respond?


The Soft Drinks Sugar Levy Webinar

What does the Sugar Levy mean? Everything you ever wanted to know and never dared to ask


Coca-Cola: How to Bring Sales and Operations Alive with Data

Implementing a robust Sales and Operation process at Coca-Cola



WHITE PAPER – Accelerate your supply chain as retail pressure intensifies

Big or small, Food and Drink manufacturers are under pressure. Supermarket range reviews, massive retail mergers, the backlash against plastic packaging and the ongoing unpredictability of Brexit are just some of the huge challenges facing them in 2018. 


WHITE PAPER – Innovation… who gives a SHIFT?

There was a time where it was enough to do one thing and do it well. When simply providing a solid product and service would support your business model for many years, if not decades. But the world has changed and continues to change… fast. Brands need to be planning ahead, but also ready to react when the competition start to encroach on their territory.  


White Paper: A new model for launching new products

As three in four new product launches currently fail within a year, Bray Leino’s new comms model suggests how the traditional approach can evolve to de-risk the launch process. Hosted by The Grocer, Bray Leino invited marketers from leading food and drink brands to discuss this hypothesis. That discussion is the basis for this paper.




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