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retail marketing news & analysis

Halloween

Your holiday season data must be harnessed quickly to influence sales

09 Oct 2018 | By Channie Mize

Technology and data handling can be make or break in the holiday season, says Channie Mize of Persicope by McKinsey

aldi swap and save

Aldi and Lidl campaigns respond to Tesco 'cheaper' claim Subscription

09 Oct 2018 | By Ian Quinn

Both discounters have claimed typical baskets at their stores are cheaper than at Tesco

tesco farms

Tesco backs 'Exclusively at Tesco' brands with in-store push Subscription

08 Oct 2018 | By Ian Quinn

The supermarket has rolled out PoS promotional displays to support its 16 ‘Exclusively at Tesco’ brands

Tesco

Tesco is now 'cheaper than discounters', says Lewis Subscription

04 Oct 2018 | By Ian Quinn

The UK’s biggest retailer is set to launch a major in-store campaign this weekend in a bid to reposition its price reputation

online shopping

How digital insight can help marketers act when the time is right

02 Oct 2018 | By Harry Walker

Whether you are Tesco or Unilever, the data gleaned from a consumer’s purchase history is a phenomenal source of insight into how and when that consumer wants to hear from you, says Google’s Harry Walker

waitrose coffee

Customer insight will be crucial as Waitrose and John Lewis connect

18 Sep 2018 | By Tim Mason

The introduction of an integrated Waitrose and John Lewis loyalty card is a sensible step, says Eagle Eye CEO Tim Mason

southern co-op local flavours sourcing

Southern Co-op to highlight Locally Sourced range in new push Subscription

18 Sep 2018 | By Marianne Calnan

In the seven months from February to August 2018, Southern Co-op shoppers bought nearly two million local products

Jamie Oliver Tesco

Is Jamie Oliver's Tesco role any more than an ad coup? Subscription

14 Sep 2018 | By Ian Quinn

It may seem a bitter medicine to some but Dave Lewis thinks an Oliver-backed health initiative is preferable to DH intervention

M&S celeb tasting panel 2

Can M&S's new celebrities win over young families? Subscription

13 Sep 2018 | By Marianne Calnan

Social focus and celebs like Amanda Holden and Rochelle Humes mark a shift in M&S’s marketing

waitrose bohemian rhapsody ad

Christmas comes early as Waitrose & Partners cover Queen Video

11 Sep 2018 | By Mark Dishman

The list of good cover version s of Queen’s Bohemian Rhapsody is not a long one

Shopper in Tesco

Fundamentals of category management, 10: Category strategy

11 Sep 2018 | By Jeremy Garlick

Focus on visibility, ease of processing and attracting attention, says Jeremy Garlick of Insight Traction in this latest instalment of his series on fmcg and grocery retail category management

Jamie Oliver tesco

Jamie Oliver’s Tesco deal is a curate’s egg Subscription

10 Sep 2018 | By Ian Quinn

It’s not about the moolah. He’s not the new face of Tesco. It’s not even an ad campaign. So what exactly is this tieup?

M&S tasting kitchen

M&S celebrity social media push to highlight food launches Subscription

08 Sep 2018 | By Marianne Calnan

The What’s New at M&S campaign is being run on Instagram’s IGTV and YouTube

waitrose and partners trolleys

Waitrose needs more than an ‘& Partners’ rebrand to excite staff and customers Subscription

04 Sep 2018 | By Ronan Hegarty

In order to increase profits for all these partners, Waitrose needs to up its game in delivering for customers

waitrose and partners lorry

Waitrose and John Lewis begin new corporate identity rollout

04 Sep 2018 | By Marianne Calnan

Supermarket will now be known as Waitrose & Partners

marks and spencer scotland campaign

M&S marks Scottish centenary with in-store campaign and food tour Subscription

04 Sep 2018 | By Marianne Calnan

The retailer will stock more Scottish produce across its stores and decorate its branches to mark the celebration

Scottish crab

Spar Scotland backs Food & Drink Fortnight campaign

03 Sep 2018 | By Andrew Don

Scottish Food & Drink Fortnight runs until 16 September

Plain packaging sauce

Company Shop enjoys rising sales of products in plain packs

31 Aug 2018 | By Ian Quinn

The UK’s largest redistributor of surplus stock said it would have sold 2.1 million units in plain packs by its year end

costcutter halloween

Costcutter focuses on adults with new Halloween campaign

29 Aug 2018 | By Andrew Don

Costcutter will promote the campaign to its retailers via the group’s ActivHub retailer portal

New Nisa store Hull

Nisa launches back to school promotional campaign

24 Aug 2018 | By Ronan Hegarty

The ‘Cool for School’ promotion will run until 9 September

Grocer jobs Experts in FMCG

HG Stephensons Ltd  Territory Manager – Birmingham South

Territory Manager – Birmingham South - HG Stephensons Ltd

Basic Salary c£30,000 + OTE Commission/ Bonus Circ plus company car, phone and laptop
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Webinars

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Plastic and the Packaging Conundrum

Plastic is the new public enemy number one. But how should the industry, which is so reliant on plastic as a packaging solution, respond?

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The Soft Drinks Sugar Levy Webinar

What does the Sugar Levy mean? Everything you ever wanted to know and never dared to ask

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Coca-Cola: How to Bring Sales and Operations Alive with Data

Implementing a robust Sales and Operation process at Coca-Cola

Whitepapers

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White Paper: Sustainability – don’t stand still

Is plastic packaging your friend or foe? Are you making sustainable decisions that will retain your customers and attract new ones? Sustainability is high on every agenda and an opportunity for brands and retailers to make a difference to the planet and your bottom line.

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How can food and drink manufacturers avoid supply-chain issues?

The UK food and drink supply chain is a dynamic model of speedy efficiency, so even a minor disruption such as this summer’s CO2 shortage can create a ripple effect that magnifies as it widens. In this whitepaper, the most catastrophic and high-profile supply chain breakdowns are examined to understand what went wrong and why – and, crucially, what can food and drink manufacturers avoid supply-chain issues?

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WHITE PAPER – Research: Food and drink report 2018

Bray Leino surveyed 1,400 consumers in London, Wales and the North East on a range of behaviours and attitudes to food and drink. What is influencing their buying decisions? What are they buying more and less of? How do they feel Brexit will impact price and quality? What are the regional differences and what does this all tell us about how food and drink brands should approach their brand-building activity?

Reports

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