Tesco Love Stories

Tesco drives comeback with massive ad spend increase Subscription

06 Apr 2018 | By Marianne Calnan

Tesco has upped its ad spend in traditional channels – such as TV, radio and print

poundland easter tweet

Poundland courts fresh controversy with Easter Twitter push Subscription

27 Mar 2018 | By Steve Farrell

Suggestive tweets featuring ‘Bunny & Chick’ characters have divided the budget retailer’s social media followers

Tesco fuel

Tesco launches new money-off fuel offer across UK forecourts Subscription

26 Jan 2018 | By Andrew Don

Customers who spend at least £60 in any Tesco store or online will receive a 10p off a litre of fuel coupon…

Tesco Pay+, formerly known as PayQuiq, was relaunched last month

Tesco tries to ramp up Clubcard payment app customer numbers Subscription

24 Jan 2018 | By Ian Quinn

A new promotion means shoppers using Tesco Pay+ will collect an additional Clubcard point for every £4 spent

asda halloween ad

Asda Halloween ad did not breach schedule rules says ASA Video Subscription

10 Jan 2018 | By Helen Gilbert

The Advertising Standards Authority received 62 complaints over the commercial, described by some as “distressing”


Walmart drops Stores from its name to become Walmart Inc Subscription

07 Dec 2017 | By Emma Weinbren

The US giant will cease to trade as Wal-Mart Stores Inc and become Walmart Inc to better reflect its ecommerce business

jj foodservice chips

JJ Food Service shows off potato sustainability in new push Subscription

29 Nov 2017 | By Emily Bright

JJ Food Service has sold one million cases of the chips this year

whole foods market

Amazon cuts turkey prices at Whole Foods for US Prime members Subscription

16 Nov 2017 | By Emma Weinbren

Organic and no-antibiotic turkeys will be available at a 20% discount on standard prices

Moz 4 John Lewis xmas ad

John Lewis reveals Christmas advert starring Moz the Monster Video

10 Nov 2017 | By Matt Strudwick

Oscar-winning Michel Gondry, whose past work includes Eternal Sunshine of the Spotless Mind, directed the two-minute ad

eating noodles

Third of consumers 'concerned about health in out-of-home' Subscription

07 Nov 2017 | By Ian Quinn

New IGD research provides insight into how out-of-home compares with retail in terms of health considerations

Budget 2017

UK food & drink bodies urge Hammond to reform business rates Subscription

26 Oct 2017 | By Matt Strudwick

Twelve executives have urged the Chancellor to “take action” as £1.1bn tax hike looms

hotel chocolat

Hotel Chocolat set to unveil new app and loyalty scheme Subscription

27 Sep 2017 | By Emma Weinbren

The app will give “very different functionality and capabilities” to the site

morrisons way down price crunch ad

Morrisons employees singalong with Elvis in Price Crunch TV ad Video Subscription

22 Sep 2017 | By Ronan Hegarty

The ad features staff and customers joining in with Elvis Presley’s song, Way Down

nisa heritage own label wine

Nisa launches its second wine festival this year

04 Sep 2017 | By Matt Strudwick

A wide selection of white, red, rosé and sparkling will be available during the three-week campaign

self service kiosks

Retailers have an opportunity for reinvention

10 Aug 2017

It’s interesting to see food growth is propping up poor retail sales in the latest BRC figures

Sainsbury's ad

Sainsbury's encourages midweek BBQs with outdoor campaign

17 Jul 2017 | By Emma Weinbren

The campaign was led by Omnicom Media Group’s planning and media buying network PHD

Cherries Waitrose

Waitrose ad highlights ethical fruit and veg sourcing - video

05 Jul 2017 | By Benedict Cooper

  Waitrose is the only national supermarket to demand Leaf certification from all its suppliers


Spar ramps up prize offering as Shop & Win campaign returns Subscription

15 Jun 2017 | By Matt Strudwick

Winners will be entered into a draw to win the grand prize of £10,000

amazon prime drone

Amazon 'most valuable retail brand' in BrandZ rankings Subscription

06 Jun 2017 | By Michelle Perrett

’The brand was also the fastest-growing performer in the BrandZ Retail Top 20, up 41% ($40.1bn) year on year’

waitrose supper

Waitrose sizes up other locations for hit supper clubs Subscription

25 May 2017 | By Emma Weinbren

The “overwhelmingly positive feedback” has prompted Waitrose to weigh up taking the concept to other locations

market porter heartier

Market Porter site rebrands to reflect quality of food Subscription

19 May 2017 | By Emma Weinbren

The online delivery company will change its name to Heartier next week

SWNS_NISA_LORRY_07_James Dawson Web

Nisa names delivery lorry after Peterborough boy James Dawson

15 May 2017 | By Matt Strudwick

Nisa has now decided to launch a campaign to name its fleet after members of the community…

John Lewis

Eagle Eye secures three-year John Lewis contract

12 May 2017 | By Edward Devlin

Shares in the grocery tech firm jumped almost 10% this morning on back on the John Lewis contact win.

marks & spencer spend it well ad

M&S adds travel-based food ad to 'Spend it Well' campaign Video

11 May 2017 | By Emma Weinbren

marks & spencer spend it well ad Ad is part of an integrated approach across retailer’s food and non-food divisions

lidl jersey royals

Lidl shines spotlight on Jersey Royal spuds in new TV ad

08 May 2017 | By Emma Weinbren

Continuing the Lidl Surprises campaign theme, sceptical customer Olivia is taken to the discounter’s Jersey farm

Bryan Roberts

Sainsbury's Nectar trial: saying thank you in a meaningful way

13 Apr 2018 | By Bryan Roberts

When Sky announced Sky VIP, its loyalty programme, in 2017 I felt ripples of admiration among loyalty professionals in the…

aldi easter ad

Aldi zones in on sins for entertaining Easter trio Video

28 Mar 2018 | By Mark Dishman

Aldi’s trio of special Easter ads are forged in pride, greed and envy

Top 50 Independents 2018

The top 50 independents: How to be king of your own castle Subscription

12 Mar 2018 | By James Halliwell

It’s a brutal market out there in which to be an independent. So who would want to do it? What does it take?

Tim Mason

Lessons in loyalty from Canada

07 Feb 2018 | By Tim Mason

Three significant innovations in retail and grocery have taken place in Canada and the north west of the US

Bryan Roberts picture quote

What Tesco's Clubcard changes tell us about the future of loyalty

18 Jan 2018 | By Bryan Roberts

Never mind the outrage, says Bryan Roberts of Tcc Global. The Clubcard refresh makes sense

co-op christmas ad

Co-op helps the cause against loneliness with get-together ad Video

06 Dec 2017 | By Mark Dishman

The Co-op is all about togetherness this year, uniting a variety of real-life community groups to perform a song

David Sables

Get ready for a new era in grocery retail

27 Nov 2017 | By David Sables

If you haven’t seen the opening scene of TV series The Newsroom, then watch it now

Christmas shop display

The Christmas #instorespot competition Video

12 Nov 2017 Updated: 12 Dec 2017

Have you seen a grocery retailer deck the aisles with boughs of holly or tinsel the till point?

Asda Christmas ad

Christmas adverts at a glance: watch the supermarkets’ festive ads for 2017 Video

10 Nov 2017

Catch up on the latest festive campaigns with our roundup of Christmas ads

david sables quote web

Time to delist the retailer media sales houses - video Video

28 Sep 2017 | By David Sables

The classic ‘cut and thrust’ between account managers and buyers is changing

Martijn Bertisen

Send the right message at the right moment

23 Aug 2017 | By Martijn Bertisen

Households spent on average an estimated £800 on Christmas last year. They start thinking about Christmas early

waitrose fest

Leckford festival presents Waitrose more as lifestyle brand than supermarket Subscription

23 Aug 2017 | By Emma Weinbren

Appealing to ‘foodies and families’, the Waitrose faithful came out in numbers, boosting the supermarket’s well-heeled image

brand marketing

Christine Watts AHDB

Exclusive interview: AHDB's Christine Watts on making levy body 'fit for the future'

26 Apr 2018 | By Carina Perkins

AHDB’s chief marketing and communications officer spoke to The Grocer exclusively about the levy body’s recent restructure…

lynx ad of week

Lynx's modern lads go for Gold to impress the ladies

25 Apr 2018 | By Mark Dishman

Lynx has put some effort into moving on from its long-running laddy ‘Lynx Effect’ days

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Playing the game: Soft Drinks Category Report 2018 Subscription

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