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Waitrose sizes up other locations for hit supper clubs Subscription

25 May 2017 | By Emma Weinbren

The “overwhelmingly positive feedback” has prompted Waitrose to weigh up taking the concept to other locations

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Market Porter site rebrands to reflect quality of food Subscription

19 May 2017 | By Emma Weinbren

The online delivery company will change its name to Heartier next week

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Nisa names delivery lorry after Peterborough boy James Dawson

15 May 2017 | By Matt Strudwick

Nisa has now decided to launch a campaign to name its fleet after members of the community…

John Lewis

Eagle Eye secures three-year John Lewis contract

12 May 2017 | By Edward Devlin

Shares in the grocery tech firm jumped almost 10% this morning on back on the John Lewis contact win.

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M&S adds travel-based food ad to 'Spend it Well' campaign Video

11 May 2017 | By Emma Weinbren

marks & spencer spend it well ad Ad is part of an integrated approach across retailer’s food and non-food divisions

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Lidl shines spotlight on Jersey Royal spuds in new TV ad

08 May 2017 | By Emma Weinbren

Continuing the Lidl Surprises campaign theme, sceptical customer Olivia is taken to the discounter’s Jersey farm

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M&S unites food and clothing in new ad campaign Video

04 May 2017 | By Michelle Perrett

First TV ad launches today with ’spend it well’ tagline

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Asda branch makes Ed Sheeran gingerbread men

25 Apr 2017 | By Michelle Perrett

Staff member Jade Gregory created a ‘Ginger Ed Man’ ahead of the singer’s concert in Manchester

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Sainsbury's launches first Nectar 10X Points Weekend Subscription

25 Apr 2017 | By Michelle Perrett

Customers will be able to earn 10 Nectar points for every £1 they spend over May bank holiday

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'Giving up being vegetarian' most complained about ad of 2016 Subscription

21 Apr 2017 | By Ian Quinn

The campaign by Gourmet Burger Kitchen received 195 complaints for allegedly being offensive to vegetarians and vegans

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NSPCC and Lidl link to advise schoolkids on abuse

19 Apr 2017 | By Michelle Perrett

The chain is committed to raising £3m over the next three years for the NSPCC’s Schools Service

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Co-op teams up with Leeds Beckett University's cricket team Subscription

13 Apr 2017 | By Matt Strudwick

The deal forms part of the retailer’s drive to encourage more students to sign up to its discount membership scheme

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Costcutter exceeds expectations with YouTube video ad

07 Apr 2017 | By Ellis Hawthorne

The ad featured as a pre-roll before popular YouTube videos

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New Caffè Nero app could spell end of paper loyalty cards

07 Apr 2017 | By Ellis Hawthorne

Caffè Nero is launching an app that will ultimately make its 20-year-old paper stamp loyalty cards redundant

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Argos planning to stage more pop-up shops Subscription

06 Apr 2017 | By Emma Weinbren

Eight temporary shops in festivals and remote locations such as the Isles of Scilly proved “very popular”

Argos Ad

Argos plans 80 days of date-stamped ads for spring/summer Subscription

05 Apr 2017 | By Emma Weinbren

The 10-second ads will also focus heavily on its same-day delivery proposition

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Waitrose highlights tuna sourcing in latest ad Subscription

03 Apr 2017 | By Emma Weinbren

The ad forms part of the retailer’s campaign to promote its ethical sourcing credentials

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Facebook ads 'have most impact on stores' Subscription

31 Mar 2017 | By Ian Quinn

Fmcg brands that ignore Facebook’s reach to potential customers could be missing out on major sales uplifts says Dunnhumby

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MasterChef winner Gary Maclean teams up with Brakes Scotland Subscription

23 Mar 2017 | By Matt Strudwick

Brakes Scotland currently has 80 suppliers providing 400 Scottish product lines

Tu advertising

Sainsbury's Tu clothing gets weather-responsive ad campaign

15 Mar 2017 | By Emma Weinbren

Interactive screens will use Met Office data to show the best Tu outfit for current weather conditions

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Waitrose trials video shelf-edge ticketing Subscription

24 Feb 2017 | By Ian Quinn

The supermarket has started a 12-week trial at its store in Trumpington, Cambridge

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Tim Mason on how retailers can harness mobile, search and voice in store - video Video

23 Feb 2017 | By Tim Mason

In this video, Eagle Eye CEO Tim Mason explains why retailers have to embrace connectivity in store

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Sainsbury's #fooddancing ad proves a hit on Twitter Subscription

15 Feb 2017 | By Emma Weinbren

The 6,788 mentions on Twitter since launch on 18 January are overwhelmingly positive…

co-op fairtrade ad

New Co-op ad champions Fairtrade and British sourcing Video

15 Feb 2017 | By Ian Quinn

The society is targeting a million new members by the end of 2017 - a year ahead of its original plans

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Spar runs beer promotional event to drive growth Subscription

02 Feb 2017 | By Ellis Hawthorne

Month-long event will feature in-store promotions on popular craft, ale and world beer ranges

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Both sociable and secure can play the game

25 May 2017 | By Stuart Galvin

The FA Cup may be a 146-year-old sports competition, but business is bigger than ever for brands

Asda Farm Stores

Farm brand pros and cons: they may annoy origin purists, but they do deliver Subscription

12 Apr 2017 | By James Halliwell

An actual old lady called Aunt Bessie didn’t make that packet of frozen Yorkshire puddings. Don’t be so naïve – it’s just marketing.

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Aldi's hamper shows an animated approach to Easter Video

12 Apr 2017 | By Mark Dishman

Like Christmas, Easter prompts a clutch of ads from the retailers

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Give stores the Freddie Mercury factor

06 Apr 2017 | By Alasdair Lennox

It’s time to adopt a more rock ’n roll approach to retail

kfc figgy

KFC gets into clean eating with blogger Figgy Poppleton-Rice

02 Mar 2017

Ella Mills might need a deep breath before she checks out KFC’s latest marketing lark

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Sainsbury's Food Dancing ad is a brave departure - I like it Subscription

27 Jan 2017 | By Adam Leyland

Some Waitrose customers joke that “Sainsbury’s was invented to keep the chavs out of Waitrose”

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Shane Meadows has highlighted the Co-op's brilliant campaign Subscription

20 Jan 2017 | By Ian Quinn

As foundations for a new campaign go, The Co-op’s seems to be made of stone

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Aldi takes different tack with Duncan the indifferent duck Video

19 Jan 2017 | By Mark Dishman

Aldi’s ad people must be furious that rival Lidl has such a pun-worthy name

iceland christmas ad 2016

Iceland has a treat for 'Mr and Mrs Claus'. Baffling Video

08 Dec 2016 | By Mark Dishman

Meet Nick and Sarah Claus, the stars of Iceland’s Christmas ad

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Video's the Christmas marketing star Subscription

01 Dec 2016 | By Martijn Bertisen

Christmas is a time when customers expect (dare we say look forward to) more sentiment

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Safeway move another intriguing strategic play by Morrisons Subscription

25 Nov 2016 | By Adam Leyland

The Safeway brand is better known and more meaningful – to consumers at least – than Buyco’s ‘Independent’

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Why retailers should think beyond their Christmas ads Subscription

24 Nov 2016 | By Liz Claydon

As the big retailers launch their Christmas ads, it is easy to get lost in the heartwarming tales

brand marketing

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Immersive marketing: a brand day out Subscription

26 May 2017 | By Megan Tatum

How effective are brand theme parks at building a deeper love for the brand and extra sales at the supermarket in the long

top advertisers

Top Advertisers 2014

UK fmcg advertising report 2014

07 Apr 2014 | By James Halliwell

The unstoppable rise of social media has led to a proliferation of highly targeted, personalised advertising. Who are biggest fmcg advertisers in the UK in 2014?

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Idris Elba adds levity to Purdey's #ThriveOn campaign Video

25 May 2017 | By Mark Dishman

The gloomy, gritty monochrome visuals of last year’s ad remain – but the inspirational message has taken a light-hearted turn

Grocer jobs Experts in FMCG

Jacobs Douwe Egberts c/o The Simmance Partnership National Account Manager - Top 4 Grocery

National Account Manager - Top 4 Grocery - Jacobs Douwe Egberts c/o The Simmance Partnership

Salary to attract serious talent + bonus + full executive benefits 
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Webinars

WNWN Webinar Panel

The Grocer's Waste Not Want Not webinar now available on demand

Experts from retail, manufacturing and charity are quizzed on their plans to tackle the mountain of food waste

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Opportunities & Threats To Online Grocery Shopping

Shaping up the future of online grocery shopping

Whitepapers

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Are you ready for integrated food safety?

The implementation of comprehensive end-to-end Food Safety and Task Management strategies that utilize remote monitoring based upon IoT promise to provide businesses with a new cornerstone for building a comprehensive and preemptive Food Safety and Facilities plan.

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Whitepaper: How can the multiples beat the discounters?

Aldi and Lidl are showing continued growth, but with 94% of customers shopping at both a multiple and a discounter, and with price only the fourth most important factor to a customer, the likes of Tesco, Asda and Sainsbury’s can still beat the discounters.

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Whitepaper: Understand how customers connect with alcohol brands

In an occasion-driven industry like alcoholic drinks, there is not an ‘off-the-shelf’ consumer touchpoint journey.

Reports

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Grocery Retail Structure Report 2017 Subscription

Franchising is increasingly seen as the new route to growth for the big four, download our GRS 2017 to get the full picture

DIRECTORY

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