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londis elfie

Londis launches Christmas campaign offering £500 prize Subscription

11 Dec 2018 | By Andrew Don

Shoppers who upload their ‘sElfie’ will get a chance to win the £500 pre-paid Visa card

iceland ice skating rink

Iceland introduces 'world's first supermarket ice rink' Video

11 Dec 2018 | By Steve Farrell

Iceland says the ’concept could be rolled out nationwide next year’

coop christmas ad

Co-op's Christmas ad is reassuringly bland Video

06 Dec 2018 | By Mark Dishman

The Co-op’s festive effort focuses on some buddies discussing the point at which they start ‘feeling Christmassy’

Elton John Lewis

John Lewis and Iceland's Christmas ads win social battle

06 Dec 2018 | By Ian Quinn

TCC Global found the two retailers made up 91.8% of supermarket brand mentions on social media in November

iceland palm oil christmas ad

Iceland's palm oil ad ranked 'most powerful' Xmas 2018 ad Video

06 Dec 2018

The film was blocked from TV by broadcast approval body Clearcast for breaking a rule in the advertising code against content from political organisations

Lidl billboard ad mocking Waitrose

Lidl launches billboard ads mocking M&S and Waitrose prices Subscription

05 Dec 2018 | By Steve Farrell

The ads highlight the lower prices in Lidl of products including Christmas pudding and mince pies

Part two of our Christmas ad review

What search data can tell us about the impact of supermarket Christmas ads

04 Dec 2018 | By Harry Walker

Cultural playfulness, fun and emotional connections are winning with shoppers, says Google’s Harry Walker

Lidl Christmas ad 2018

Evolution of the Christmas ads shows social media's value

30 Nov 2018 | By Jonathan Fitchew

Lidl’s riposte to (and Waitrose’s tacit support of) the John Lewis effort has also made for some interesting reactive mark

Poundland elf

Poundland adds age restrictions to 'naughty elf' content

29 Nov 2018 | By Steve Farrell

The discounter was chastised by the ASA over last year’s campaign

Iceland's 'Rangtan' Christmas ad

How that 'banned' Christmas ad has helped broaden Iceland's appeal Subscription

23 Nov 2018 | By Steve Farrell

Viewed millions of times online, the ad has thrust Iceland into the consciousness of many

Grocery data technology

Grocery data explained: how do Kantar Worldpanel, Nielsen and IRI work?

21 Nov 2018 | By Rob Brown

We explain how grocery’s three main category data providers collect data, the benefits and limitations of their methodologies – and why their read of certain categories can vary so much

kfc chicken

KFC cuts through seasonal sentiment with western pastiche Video

21 Nov 2018 | By Mark Dishman

Festive sentiment is out the window as a chicken and turkey battle to be consumed with Xmas dinner

Iceland's 'Rangtan' Christmas ad

Could Iceland’s ‘banned’ Christmas ad have made it to TV screens?

16 Nov 2018 | By Steve Farrell

The ‘banned’ ad exploded on social media, being shared by celebrites including environment secretary Michael Gove

asda christmas ad 2018

Which of this year's supermarket Christmas adverts is best? Video Subscription

16 Nov 2018

The Grocer’s expert panel delivers its verdict on all of the 2018 Christmas ads

iceland orangutan stunt

Iceland unleashes animatronic orangutan in London stunt

14 Nov 2018 | By Steve Farrell

The orangutan has been shown in Oxford Street, London parks and clinging to a Christmas tree on Coin Street

online clothes shopping

What Asos scrapping its A-List scheme tells us about the future of loyalty

14 Nov 2018 | By Tim Mason

Asos dropping its A-List loyalty programme is no surprise – it collects sufficient data by its very nature, says Eagle Eye CEO Tim Mason

iceland palm oil christmas ad

Iceland Christmas ad petition attracts 600,000 signatures Subscription

12 Nov 2018 | By Steve Farrell

The petition was launched on Friday and had gained 629,000 signatures by around midday today

Sainsbury's christmas ad 2018

Sainsbury's Christmas ad looks to bring families together Video Subscription

12 Nov 2018 | By Marianne Calnan

The two-minute advert features children performing a Christmas show

M&S Christmas ad 2018

M&S showcases food favourites in unscripted Christmas ads Video Subscription

09 Nov 2018 | By Marianne Calnan

The ads are directed by Charlie Stebbings, who directed the M&S ‘this is not just food’ advert

Lidl Christmas ad 2018

Lidl launches 'upgraded Christmas' ad campaign Subscription

02 Nov 2018 | By Steve Farrell

The 20-second ads show characters who have “upgraded Christmas” by shopping at Lidl

Grocer jobs Experts in FMCG

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