Sainsbury's ad

Sainsbury's encourages midweek BBQs with outdoor campaign

17 Jul 2017 | By Emma Weinbren

The campaign was led by Omnicom Media Group’s planning and media buying network PHD

Cherries Waitrose

Waitrose ad highlights ethical fruit and veg sourcing - video

05 Jul 2017 | By Benedict Cooper

  Waitrose is the only national supermarket to demand Leaf certification from all its suppliers

spar

Spar ramps up prize offering as Shop & Win campaign returns Subscription

15 Jun 2017 | By Matt Strudwick

Winners will be entered into a draw to win the grand prize of £10,000

amazon prime drone

Amazon 'most valuable retail brand' in BrandZ rankings Subscription

06 Jun 2017 | By Michelle Perrett

’The brand was also the fastest-growing performer in the BrandZ Retail Top 20, up 41% ($40.1bn) year on year’

waitrose supper

Waitrose sizes up other locations for hit supper clubs Subscription

25 May 2017 | By Emma Weinbren

The “overwhelmingly positive feedback” has prompted Waitrose to weigh up taking the concept to other locations

market porter heartier

Market Porter site rebrands to reflect quality of food Subscription

19 May 2017 | By Emma Weinbren

The online delivery company will change its name to Heartier next week

SWNS_NISA_LORRY_07_James Dawson Web

Nisa names delivery lorry after Peterborough boy James Dawson

15 May 2017 | By Matt Strudwick

Nisa has now decided to launch a campaign to name its fleet after members of the community…

John Lewis

Eagle Eye secures three-year John Lewis contract

12 May 2017 | By Edward Devlin

Shares in the grocery tech firm jumped almost 10% this morning on back on the John Lewis contact win.

marks & spencer spend it well ad

M&S adds travel-based food ad to 'Spend it Well' campaign Video

11 May 2017 | By Emma Weinbren

marks & spencer spend it well ad Ad is part of an integrated approach across retailer’s food and non-food divisions

lidl jersey royals

Lidl shines spotlight on Jersey Royal spuds in new TV ad

08 May 2017 | By Emma Weinbren

Continuing the Lidl Surprises campaign theme, sceptical customer Olivia is taken to the discounter’s Jersey farm

marksandspencer tv ad

M&S unites food and clothing in new ad campaign Video

04 May 2017 | By Michelle Perrett

First TV ad launches today with ’spend it well’ tagline

asda gingerbread ed sheeran

Asda branch makes Ed Sheeran gingerbread men

25 Apr 2017 | By Michelle Perrett

Staff member Jade Gregory created a ‘Ginger Ed Man’ ahead of the singer’s concert in Manchester

Sainsbury nectar card

Sainsbury's launches first Nectar 10X Points Weekend Subscription

25 Apr 2017 | By Michelle Perrett

Customers will be able to earn 10 Nectar points for every £1 they spend over May bank holiday

GBK ad

'Giving up being vegetarian' most complained about ad of 2016 Subscription

21 Apr 2017 | By Ian Quinn

The campaign by Gourmet Burger Kitchen received 195 complaints for allegedly being offensive to vegetarians and vegans

lidl nspcc partnership

NSPCC and Lidl link to advise schoolkids on abuse

19 Apr 2017 | By Michelle Perrett

The chain is committed to raising £3m over the next three years for the NSPCC’s Schools Service

leeds beckett uni cricket team co-op sponsorship

Co-op teams up with Leeds Beckett University's cricket team Subscription

13 Apr 2017 | By Matt Strudwick

The deal forms part of the retailer’s drive to encourage more students to sign up to its discount membership scheme

costcutter youtube ad

Costcutter exceeds expectations with YouTube video ad

07 Apr 2017 | By Ellis Hawthorne

The ad featured as a pre-roll before popular YouTube videos

caffe nero loyalty yoyo app

New Caffè Nero app could spell end of paper loyalty cards

07 Apr 2017 | By Ellis Hawthorne

Caffè Nero is launching an app that will ultimately make its 20-year-old paper stamp loyalty cards redundant

argos pop up shop

Argos planning to stage more pop-up shops Subscription

06 Apr 2017 | By Emma Weinbren

Eight temporary shops in festivals and remote locations such as the Isles of Scilly proved “very popular”

Argos Ad

Argos plans 80 days of date-stamped ads for spring/summer Subscription

05 Apr 2017 | By Emma Weinbren

The 10-second ads will also focus heavily on its same-day delivery proposition

Waitrose tuna ad

Waitrose highlights tuna sourcing in latest ad Subscription

03 Apr 2017 | By Emma Weinbren

The ad forms part of the retailer’s campaign to promote its ethical sourcing credentials

girl on facebook one use

Facebook ads 'have most impact on stores' Subscription

31 Mar 2017 | By Ian Quinn

Fmcg brands that ignore Facebook’s reach to potential customers could be missing out on major sales uplifts says Dunnhumby

gary maclean brakes scotland

MasterChef winner Gary Maclean teams up with Brakes Scotland Subscription

23 Mar 2017 | By Matt Strudwick

Brakes Scotland currently has 80 suppliers providing 400 Scottish product lines

Tu advertising

Sainsbury's Tu clothing gets weather-responsive ad campaign

15 Mar 2017 | By Emma Weinbren

Interactive screens will use Met Office data to show the best Tu outfit for current weather conditions

waitrose shelf edge video ticketing

Waitrose trials video shelf-edge ticketing Subscription

24 Feb 2017 | By Ian Quinn

The supermarket has started a 12-week trial at its store in Trumpington, Cambridge

Stuart Galvin quote web

Both sociable and secure can play the game

25 May 2017 | By Stuart Galvin

The FA Cup may be a 146-year-old sports competition, but business is bigger than ever for brands

Asda Farm Stores

Farm brand pros and cons: they may annoy origin purists, but they do deliver Subscription

12 Apr 2017 | By James Halliwell

An actual old lady called Aunt Bessie didn’t make that packet of frozen Yorkshire puddings. Don’t be so naïve – it’s just marketing.

aldi easter ad

Aldi's hamper shows an animated approach to Easter Video

12 Apr 2017 | By Mark Dishman

Like Christmas, Easter prompts a clutch of ads from the retailers

alasdair lennox quote web

Give stores the Freddie Mercury factor

06 Apr 2017 | By Alasdair Lennox

It’s time to adopt a more rock ’n roll approach to retail

kfc figgy

KFC gets into clean eating with blogger Figgy Poppleton-Rice

02 Mar 2017

Ella Mills might need a deep breath before she checks out KFC’s latest marketing lark

food dancing ad

Sainsbury's Food Dancing ad is a brave departure - I like it Subscription

27 Jan 2017 | By Adam Leyland

Some Waitrose customers joke that “Sainsbury’s was invented to keep the chavs out of Waitrose”

shane meadows co-op ad

Shane Meadows has highlighted the Co-op's brilliant campaign Subscription

20 Jan 2017 | By Ian Quinn

As foundations for a new campaign go, The Co-op’s seems to be made of stone

aldi ad duncan the duck

Aldi takes different tack with Duncan the indifferent duck Video

19 Jan 2017 | By Mark Dishman

Aldi’s ad people must be furious that rival Lidl has such a pun-worthy name

iceland christmas ad 2016

Iceland has a treat for 'Mr and Mrs Claus'. Baffling Video

08 Dec 2016 | By Mark Dishman

Meet Nick and Sarah Claus, the stars of Iceland’s Christmas ad

martijn bertisen quote web

Video's the Christmas marketing star Subscription

01 Dec 2016 | By Martijn Bertisen

Christmas is a time when customers expect (dare we say look forward to) more sentiment

morrisons trolleys

Safeway move another intriguing strategic play by Morrisons Subscription

25 Nov 2016 | By Adam Leyland

The Safeway brand is better known and more meaningful – to consumers at least – than Buyco’s ‘Independent’

liz claydon quote web

Why retailers should think beyond their Christmas ads Subscription

24 Nov 2016 | By Liz Claydon

As the big retailers launch their Christmas ads, it is easy to get lost in the heartwarming tales

brand marketing

Beer52

ASA raps Beer52 over ‘degrading’ YouTube video Subscription

26 Jul 2017 | By Daniel Woolfson

The watchdog said the promotional film encouraged excessive drinking

top advertisers

Top Advertisers 2014

UK fmcg advertising report 2014

07 Apr 2014 | By James Halliwell

The unstoppable rise of social media has led to a proliferation of highly targeted, personalised advertising. Who are biggest fmcg advertisers in the UK in 2014?

sodastream

SodaStream's plastic bottle message gets seriously confused Video

20 Jul 2017 | By Mark Dishman

Despite controversy over its May Game of Thrones pastiche, SodaStream is maintaining a GoT link with this ad

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