Marks & Spencer continues adventures with 'Spirit of Summer' ad campaign

  • Print
  • Share
  • Comment
  • Save

M&S Fiesta ad

Marks & Spencer has launched a new series of multimedia ads for its Spirit of Summer food campaign.

The series started this week and promotes 300 new lines including “exotic” foods inspired by South and Central America and the southern states of the US.

The first 30-second ‘Adventures in Fiesta’ ad, for TV and digital, launched yesterday. It will be followed by ‘Adventures in Rhythm’ on 23 May and ‘Adventures in Aroma’ on 25 May.

“This year’s summer food campaign is a riot of colour, excitement and exotic foods inspired by the Americas as we bring the excitement and flavours of the Fiesta to customers,” it said.

‘Adventures in Fiesta’ features an explosion of colourful fruits and vegetables across the screen, including melons, corn on the cobs, pineapples, chillies, peppers and coconut with recipe suggestions for their combination such as a jambalaya.”

The new lines include what M&S claims is a ‘first for the high street’ with Brazilian and Peruvian meals such as Peruvian-style chicken kebabs and pulled pork & chorizo feijoada.

Other lines include Jamaican jerk beef patties, spicy malagueta chilli dip, ancho squash & guacamole soft corn taco, pork-filled pastries known as ‘pie dogs’, and a range of crisps including Creole spiced bean and rice corn chips and smokey Tennessee rib hand-cooked crisps.

The ads are the work of RKCR/Y&R, the agency responsible for other M&S ‘Adventures in…’ ads.

Have your say

Sign up to a Free 30 day Gold Membership Trial

  • Claim your free trial >>
  • You will be able to:

    - Comment on your industry
    - Read the latest category information
    - Find out more on consumer behaviours to technological advances

    You must sign in to make a comment

    • Print
    • Share
    • Comment
    • Save

    Grocer jobs Experts in FMCG

    Krispy Kreme National Account Manager

    National Account Manager - Krispy Kreme

    circa £45,000 - £50,000pa (dependent on experience) plus £5k car allowance, and 15% Bonus potential
    Search jobs



    CLICK HERE to search for the products, services and companies you need in the definitive guide to the UK food and drink industry.

    Need more than 5 subscriptions? Make your life easier with a Corporate Account. Find out more.



    Yes!I want to read more     CLAIM FREE TRIAL NOW
    Sign up to a 30 day free trial